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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Psychographic filtering ： ウィキペディア英語版 Psychographic filtering Psychographic filtering is located within a branch of collaborative filtering (user-based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research.〔Haag et al., Management Information Systems: For the Information Age. Canada: McGraw Hill-Ryerson, 2006〕 The term ''Psychographic'' is derived from Psychography which is the study of associating and classifying people according to their psychological characteristics.〔( (2006) Answers )〕 In marketing or social research, information received from a participant’s response is compared with other participants’ responses and the comparison of that research is designed to predict preferences based upon similarities or differences in perception.〔Sonja Kangas, Collaborative Filtering and Recommendation Systems (resource ) Finland: VTT Information Technology, 2002 ()〕 The participant should be inclined to share perceptions with people who have similar preferences. Suggestions are then provided to the participant based on their predicted preferences. Psychographic filtering differs from collaborative filtering in that it classifies similar people into a specific psychographic profile where predictions of preferences are based upon that psychographic profile type.〔 Examples of psychological characteristics which determine a psychographic profile are personality, lifestyle, value system, behavior, experience and attitude. == Method == Research data is collected and analyzed through quantitative methods, yet the manner in which the questions are presented share similarities used within qualitative methods. Participants respond to questions offering perceived choice. The participants’ choice is reflective of their psychological characteristics. This perceived choice (presented throughout the research method) is designed to score a participant and categorize that participant according to their respective score. The categories (psychographic profiles) used to assign people, reflect personality characteristics which the researchers can analyze and use for their particular purposes. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Psychographic filtering」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.